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«Education Ph.D., Sport Administration 1996 The Ohio State University M.S., Physical Education 1989 University of Akron B.S., Health Care ...»

-- [ Page 1 ] --

Mark Lyberger

Associate Professor

FLA

mlyberge@kent.edu

Education

Ph.D., Sport Administration 1996

The Ohio State University

M.S., Physical Education 1989

University of Akron

B.S., Health Care Administration 1985

Ohio University

Higher Education Work Experience

Adjunct Professor 8/2004 - present Mount Union College Assoicate Professor 4/2002 - present Kent State University Sport Administration Assistant Professor 8/1996 - 3/2002 Kent State University Sport Administration Director - Center for Sport, Recreation & Tourism Development 0/1996 - present Kent State University Publications Shank, M. & Lyberger, M. Sport Marketing: A Strategic Perspective, 5th Edition. Routledge 2014 Publishing, London, England. August, 2014.

Publication: Books Authored Lyberger, M.R. & Shank, M. (2013). Chapter submission for Marketing in Sport, Sport Marketing 2013 in American, 2nd edition. Editors, Nufer, G., & Buhler, A. Erich Schmidt Veralg GmbH & Co.

KG, Berlin. (this is for the Second Edition, the 1st edition was printed in 2011.

Publication: Book Chapters Fitzgerald, S. & Lyberger, M. (2013). Advancing the Knowledge in Sport Related Research: The 2013 Case for Systematic Research Reviews, The Journal of Sport, vol 2, (1), (I).

Publication: Journal Articles Harris, J., Lee, S. & Lyberger, M. (2012) ‘A Case Study of Recreational Golfers’ Interest in the 2012 2008 Ryder Cup’. Event Management, Vol 16.

Publication: Journal Articles, Refereed Lyberger, M. (2012). Twitter wins gold at the first social media Olympics, Blog written for 2012 PRMoment.com. August 12.

Publication: Online Publications Chema, T, Lyberger, M., Mann, J., URS, & Lee, S. Technical Capability Proposal for Statewide 2012 Sustainability Study, Ohio Department of Natural Resource, 2011-2012. Funded $150,000 Publication: Other Springfield Township/Village of Lakemore Community Dispatch Study. 2010-2012. Funded 2012 $7,500.

Publication: Other Kadlecek, J. Wang, P. & Lyberger, M. Ohio High School State Championship Economic Impact 2012 Study. 2011-2012. Funded through Mount Union University.

Publication: Other Shank, M. & Lyberger, M.(2011). Chapter 18 of Marketing in Sport, Sport Marketing in America. 2011 Editors: Nufer, G. & Buhler, A. Erich Schmidt Verlag GmbH & Co. KG, Berlin2011.

Publication: Book Chapters Lee, S., Harris, J., & Lyberger, M. (2011). Recreational Golfers’ Attitudes and Awareness of 2011 Sponsorship: A Case Study of the 2008 Ryder Cup. Managing Leisure. 16 (July), 192-206 – 2011 Publication: Journal Articles, Refereed Hiram Coleman Center Feasibility Study, students engaged: Maddy Davis (KSU), Keith Bixler 2011 (KSU), Cory Hindel (KSU) & Nicole Spencer (Hiram). 2010-2011.

Publication: Other Lee, S., Harris, J., & Lyberger, M. (2010). The Economic Impact of College Sporting Events: A 2010 Case Study of Division I-A Football Games. Event Management, 14(2), 157-165.

Publication: Journal Articles, Refereed Mega-special-event promotions and intent to purchase: A longitudinal analysis of the Super 2008 Bowl. Journal of Sport Management. 22(4), 392-409. 2008.

Publication: Journal Articles, Refereed Harris, J., Lyberger, M.R., & McCarthy, L Characteristics of the Olympic Games: A perceptual 2006 Analysis.. European Association for Sport Management 14th Annual Conference. Cyprus, Greece. September 2006. (International). (R).

Publication: Conference Proceedings, Refereed McCarthy, L. Lyberger, M., Seguin, B. O’Reilly, N. (2006). Consumer opinion and mega events 2006 a longitudinal analysis of Olympic Games sponsorship. European Association for Sport Management 14th Annual Conference. Cyprus, Greece. September 2006. (Interrnational). (R).

Publication: Conference Proceedings, Refereed McCarthy, L. Lyberger, M., Seguin, B. O’Reilly, N. (2006). Consumer opinion and mega events 2006 a longitudinal analysis of Olympic Games sponsorship. European Association for Sport Management 14th Annual Conference. Cyprus, Greece. September 2006. (Interrnational). (R).

Publication: Conference Proceedings, Refereed Lyberger, M.R. Study to assess market characteristics to determine feasibility of proposed 2006 development of a lodge at Mosquito Lake. Technical report gateway consulting Group 2005-2006.

Publication: Other O’Reilly, N. McCarthy, L. Seguin, B. & Lyberger, M. (June 2005). Sponsorship and the Super 2005 Bowl: a longitudinal study. Administrative Sciences Association of Canada. Ryerson University, Toronto, Canada. 52-60. (R).

Publication: Conference Proceedings, Refereed McCarthy, L. Seguin, B., Lyberger, M., O’Reilly, N., & Preuss, H. (2005). Consumer 2005 interest, awareness, and intent to purchase: A three country study of Olympic sponsorship.

European Association of Sport Management 13th Annual Conference. Newcastle-Gateshead, England. (R).

Publication: Conference Proceedings, Refereed O’Reilly, N. McCarthy, L. Seguin, B. & Lyberger, M. (June 2005). Sponsorship and the Super 2005 Bowl: a longitudinal study. Administrative Sciences Association ofCanada. Ryerson University, Toronto, Canada. 52-60. (R).

Publication: Conference Proceedings, Refereed McCarthy, L. Seguin, B., Lyberger, M., O’Reilly, N., & Preuss, H. (2005). Consumer interest, 2005 awareness, and intent to purchase: A three country study of Olympic sponsorship. European Association of Sport Management 13th Annual Conference.Newcastle-Gateshead, England. (R).





Publication: Conference Proceedings, Refereed

Seguin, B., Lyberger, M., O’Reilly, N. & McCarthy, L. (July 2005). Internationalizing ambush 2005 marketing: the Olympic brand and country of origin. International Journal of Sport Marketing and Sponsorship. 7(3), 216-229. (R).

Publication: Journal Articles, Refereed Seguin, B., O’Reilly, N., Lyberger, M. and McCarthy, L. (2004). Marketing d’embuscade – menance serieuse a l’exclusivite des sponsors olympiques. Proceedings of the 32nd Annual Administrative Sciences Association of Canada (ASAC) Conference, University Laval, Quebec.

(R).

Publication: Conference Proceedings, Refereed McCarthy, L., Lyberger, M., & Seguin, B. (2004). International perspective of Olympic 2004 sponsorship. European Association of Sport Management 12th Annual Conference. September (2004). (International). (R).

Publication: Conference Proceedings, Refereed Seguin, B., O’Reilly, N., Lyberger, M. and McCarthy, L. (2004). Marketing d’embuscade – 2004 menance serieuse a l’exclusivite des sponsors olympiques. Proceedings of the 32nd Annual Administrative Sciences Association of Canada (ASAC) Conference, University Laval, Quebec.

(R).

Publication: Conference Proceedings, Refereed Lyberger, M. A study to determine market feasibility of proposed development of a minor league 2004 franchise in the City of Mansfield. Gateway Consulting Group. Technical report 2003-2004.

Publication: Other Lyberger, M.R. Mulrooney, A., & Mariola, B. A study conducted for the Gary Southshore 2003 Railcats to identify and determine consumer and corporate market characteristics. Technical report completed January 2003.

Publication: Other Lyberger, M. Qualitative and quantitative specific to Roy Hobbs World Series. Completed 2003 March 2003. Technical report presented to Roy Hobbs baseball.

Publication: Other McCarthy, L., Lyberger, M.R. & Seguin, B. (2002). A qualitative and quantitative comparative 2002 assessment of sponsorship evaluation practices. European Association of Sport Management 10th Annual Conference. September (2002), pp.107-110. Finland. (International). (R).

Publication: Conference Proceedings, Refereed McCarthy, L., Lyberger, M.R. & Seguin, B. (2002). A qualitative and quantitative comparative 2002 assessment of sponsorship evaluation practices. European Association of Sport Management 10th Annual Conference. September (2002), pp.107-110. Finland. (International). (R).

Publication: Conference Proceedings, Refereed Lyberger, M. R. & McCarthy, L. (2002). A comparative assessment of consumer perceptions, 2002 interest and knowledge of sponsorship: The 1998 and 2000 Super Bowls. International Journal of Sport Marketing and Sponsorship. December/January 2002. (R).

Publication: Journal Articles, Refereed Lyberger, M.R., McCarthy, L. A study to determine preliminary market feasibility of proposed 2002 development concerning renovation/expansion of facilities located at Geneva State Park, Ashtabula County, Ohio. Technical report phase II printed and presented December 2002.

Publication: Other Lyberger M.R. & Lawler, D. Market feasibility analysis and business plan development for RAH 2002 Sports, Hudson, Ohio. Technical report completed December 2002.

Publication: Other Lyberger, M.R., Seguin, B. & McCarthy, L. (2001). An analysis of perceptions of ambush 2001 marketing strategies: the consumer, sponsor and sponsee. European Association of Sport Management 9th Annual Conference. September (pp.193-195). Victoria-Gasteiz, Spain.

(International). (R).

Publication: Conference Proceedings, Refereed McCarthy, L., Lyberger, M.R. & Seguin, B., Teed, K. (2001). An assessment of perceptions of 2001 sponsorship: the 2000 Olympic Games.. European Association of Sport Management 9th Annual Conference. September pp. 208-209. Victoria-Gasteiz, Spain. (International). (R).

Publication: Conference Proceedings, Refereed Lyberger, M.R., Seguin, B. & McCarthy, L. (2001). An analysis of perceptions of ambush 2001 marketing strategies: the consumer, sponsor and sponsee. European Association of Sport Management 9th Annual Conference. September (pp.193-195). Victoria-Gasteiz, Spain.

(International). (R).

Publication: Conference Proceedings, Refereed

McCarthy, L., Lyberger, M.R. & Seguin, B., Teed, K. (2001). An assessment of perceptions of 2001 sponsorship: the 2000 Olympic Games.. European Association of Sport Management 9th Annual Conference. September pp. 208-209. Victoria-Gasteiz, Spain. (International). (R).

Publication: Conference Proceedings, Refereed Lyberger, M.R. & Irwin, R. (2001). Consumer classification of sponsorship status: A 2001 preliminary investigation of the SIP model. Journal of Advertising & Consumer Psychology Special Edition. (R) Publication: Journal Articles, Refereed Lyberger, M.R. & McCarthy, L. (2001). An assessment of consumer knowledge of, interest in, 2001 and perceptions of ambush marketing strategies. Sport Marketing Quarterly,10 (4), 13-137. (R).

Publication: Journal Articles, Refereed Seguin, B., Lyberger, M.R., McCarthy, L., Teed, K. Sponsorship and consumer behavior: an 2001 Olympic perspective. Perception of ambush marketing a four-country survey of 3,035 consumers. Technical report printed and presented to the International Olympic Committee April 2001.

Publication: Other Lyberger, M.R., McCarthy, L. A study to determine preliminary market feasibility of proposed 2001 development concerning renovation/expansion of facilities located at Geneva State Park, Ashtabula County, Ohio. Phase I printed and presented July 2001.

Publication: Other Lyberger, M.R. An assessment of market dynamics to determine feasibility related to the 2001 development of recreation facilities. Geographical proximity specific to Stow, Ohio. Technical report July 2001.

Publication: Other Seguin, B. Lyberger, M., McCarthy, L., et Teed, K. (March 2001). Sponsorship and consumer 2001 behavior – an Olympic perspective. Perception of ambush marketing – a four country survey of 3,035 consumers. Technical report prepared and presented to the International Olympic Committee, Lausanne, Switzerland. 72 pages.

Publication: Other Lyberger, M.R. & McCarthy, L. (2000). Perceptual assessment of consumer attitudes & 2000 knowledge towards sponsorship practices. The Third International Sport Management Alliance Conference” Sydney, Australia, January 2000. (International). (R).

Publication: Conference Proceedings, Refereed Lyberger, M.R. & McCarthy, L. (2000). Perceptual assessment of consumer attitudes & 2000 knowledge towards sponsorship practices. The Third International Sport ManagementAlliance Conference” Sydney, Australia, January 2000. (International). (R).

Publication: Conference Proceedings, Refereed Lyberger, M.R. Study to assess market characteristics to determine feasibility of proposed 1999 development of arena within the City of Youngstown. Technical report printed & presented January 1999.

Publication: Other Lyberger, M.R. Styles, A. & McCarthy, L. A study to determine market feasibility of proposed 1999 civic center development within the City of Massillon. Technical report printed and presented September, 1999.

Publication: Other Lyberger, M.R. & McCarthy, L. A proposal to conduct an assessment of market dynamic to 1999 determine feasibility of applications related to the City of Wadsworth Park & recreation department. Printed November 1999, technical report presented November and December 1999.

Publication: Other Lyberger, M.R., Wang, P., Adams, C. & McCarthy, L. Study to determine the market feasibility of proposed development of 42.61 acre site located at Shenango River Lake. Technical report printed and presented to Army Corps of Engineers, Pittsburgh District. December 1999.

Publication: Other Lyberger, M.R. & Pastore, D. (1997). The development of the ADA; An analysis of case law. 1997 Journal of Legal Aspects of Sport, 2 (7), 105-116. (R) Publication: Journal Articles, Refereed Lyberger, M.R. & Pastore, D. (1997), Health club facility operators perceived level of compliance 1997 to the American with Disabilities Act. Journal of Sport Management., 12 (3), (R).

Publication: Journal Articles, Refereed Lyberger, M. & McCarthy, L. (2012). Sport and Social Media Platforms: An assessment of th metrics. 5 Annual International Sport Business Symposium. Birkbeck College, London.

Publication: Conference Proceedings, Refereed Presentations Lyberger, M. & McCarthy, L. (2014). Consumer Preferences for Sponsorship Activiation: A 2014 Second Screen Analysis. To be present at NASSM Annual Conference, Pittsburgh, PA. 2014.

Type: National Refereed 2014 - TPG Sports Group Sports Career Conference, March 2014. Collaborated with TPG 2014 Sports Group in the planning and implementation of the event. Served as Advisor and Presidents Panel Session Chair.



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