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«STEPHEN W. LITVIN November, 2014 Current Position Professor Department of Hospitality and Tourism Management School of Business College of Charleston ...»

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November, 2014

Current Position Professor

Department of Hospitality and Tourism Management

School of Business

College of Charleston

Address Tate Center #310

Charleston, SC 29424

Telephone (843) 953-7317

E-mail litvins@cofc.edu

Scholastic 1973 Bentley College, BS Accounting, Highest Honors


1978 Babson College, MBA, Highest Distinction. Recipient of Helen

O’Brien medal, awarded to graduate with highest GPA.

2000 Doctor of Business Administration, International Graduate School of Management, University of South Australia, Adelaide.

1993 – 1997 Academic Senior Lecturer, Department of Business Career Studies, Ngee Ann Polytechnic, Singapore.

1998 – 1999 Senior Lecturer, Nanyang Technological University, Singapore.

1999 – 2001 Associate Professor, Nanyang Technological University, Singapore.

2001 – 2006 Associate Professor, Hospitality & Tourism Management, School of Business & Economics, College of Charleston (SC).

2006 – present Professor (Chair, 2006-2007), HTM, College of Charleston 2008 Fulbright Scholar, University of Guelph Fulbright Research Chair in Sustainable Commerce, Ontario Professional Certified Public Accountant (AZ & MA - licenses not currently active) Certifications Certified Travel Consultant.

Business Fifteen years management experience in the travel and tourism industry:

[predecessor to] Thomas Cook, USA (1975 – 1978), financial Experience comptroller; Freedom Travel (1979 – 1988), president and owner;

USTravel Systems/BTI Americas (1989 – 1993), general manager and vice president.

Staff and Senior, Audit Division, Arthur Andersen, Boston (1972 – 1975).

Senior Consultant, Coopers & Lybrand, Phoenix (1978 – 1979).

Teaching Teaching interests include: travel and tourism marketing and management, tourism research, plus introductory HTM classes, which are a favorite.

Undergraduate subjects taught:

Principles of Hospitality and Tourism Management  Hospitality and Tourism Marketing

–  –  –

Research Main areas of interest include travel marketing, travel consumer behavior, tourism impacts, and the social aspects of tourism.

Please see publication list that follows for list of published articles.

–  –  –

Speaking I have spoken at the PATA World Forum in Singapore and to numerous trade organizations. In April, 2000, I was one of four academics worldwide invited to speak at the APEC Tourism Forum in Hong Kong.

Details of speaking engagements and conference presentations have been included on the intellectual contribution list appended.

–  –  –




Academic Journal Articles Walker, D.M., Litvin, S.W., Sobel, R.S. and St Pierre, R.A. (2014 acceptance). “Setting Win Limits: An 1.

Alternative Approach to “Responsible Gambling?” Journal of Gambling Studies (accepted paper waiting publication).

Litvin, S.W. and Chiam, K.M. (2014). “Ecotourism: A Study of Purchase Proclivity, Revisited.” Journal of 2.

Vacation Marketing, Vol. 20 (2): 175-180.

Litvin, S.W. and DiForio, J. (2014). “The Malling of Main Street: The Threat of Chain Stores to the 3.

Character of an Historic City’s Downtown.” Journal of Travel Research, Vol. 53(4): 488-499..

Litvin, S.W., Xu Gang, Ferguson, A.C., and Smith, W.W. (2013) “Too Attractive for its Own Good?


South of Broad, Second-Homes and Resident Attitudes. Tourism Management Perspectives, Vol. 7 (July):


Litvin, S.W., Luce, N. and Smith, W.W. (2013). “A Case Study of Cruise Ships and Resident Attitudes – 5.

Research Gone Wild.” Tourism Recreation Research, Vol. 38 (2): 243-248.

Litvin, S.W., Smith, W.W. and Pitts, R.E. (2013). “Sedentary Behavior of the Non-Travel Segment.” 6.

Journal of Travel Research, Vol. 25 (1): 129-134 Litvin, S.W., Pan, B. and Smith, W.W. (2013) “Festivals, Special Events, and the Rising Tide.” 7.

International Journal of Culture, Tourism and Hospitality Research. Vol. (2): 163 – 168.

Litvin, S.W. (2013) “Festivals and Special Events: Making the Investment.” International Journal of 8.

Culture, Tourism and Hospitality Research. Vol. 7 (2): 184 – 187.

Smith, W.W., Pitts, R.E. and Litvin, S.W. (2012). “Travel and Leisure Activity Participation.” Annals of 9.

Tourism Research, Vol. 39 (4): 2207-2210.

10. Litvin, S.W. and Hoffman, L.M. (2012). “Responses to Consumer Generated Media in the Hospitality Marketplace: An Empirical Study.” Journal of Vacation Marketing, Vol. 18 (2): 135-145.

11. Litvin, S.W. (2012). “Hospitality, Tourism and Politics.” Boston Hospitality Review, Vol. 1 (1): 18-21.

12. Litvin, S.W., Smith, W.W. and Blackwell, C. (2012). “Destination Marketing, Accommodation Taxes, and Mandated Tourism Promotional Expenses: Maybe time to Reconsider.” Current Issues in Tourism. Vol. 15 (4): 385-390.

13. Smith, W.W. and Litvin, S.W. (2012) “Sponsorship Change and the Ghost of Sponsorship Past.” Event Management, Vol. 16 (4): 335-339.

14. Litvin, S.W. (2011). “Commentary -Good, Better or Best: Selecting the Right Strategy.” Tourism Review International. Vol. 14 (1): 47-54.

15. Litvin, S.W. and McLeod, J.B. (2011). “Buko Nero: Avoiding the Black Hole of Early Success, Teaching Case Study and Teaching Notes.” Journal of Hospitality & Tourism Cases. Vol. 1 (1): 52-58.

16. Smith, W.W., Fralinger, E., and Litvin, S.W. (2011). “Segmenting the USA Non-Travel Market.” Enlightening Tourism – A Pathmarking Journal, Vol. 1 (2): 137-151.

17. Smith, W.W., Litvin, S.W., Canberg, A. and Tomas, S.R. (2010) "Setting Parameters: Operational Budget

Size and Allocation of Resources." International Journal of Event and Festival Management, Vol. 1 (3):


18. Litvin, S.W. (2010). “Apocalypse Not: A Commentary on Destination Maturation Models.” Journal of Vacation Marketing. Vol. 16 (2): 157-162.

19. Litvin, S.W. (2010). “A Comparison of Student Spring Break and their ‘Normal’ Behaviors: Is the Hype Justified?” Tourism Review International. Vol. 13 (3): 173-181.

20. Litvin, S.W. and Jaffe, C.S. (2010). “The Threat of Chain Stores to the Character of an Historic City’s Main Street.” International Journal of Business and Globalisation. Vol. 4 (3): 299-313.

21. Litvin, S.W. and Mouri, N. (2009). “A Comparative Study of the Use of ‘Iconic’ versus ‘Generic’ Advertising Images for Destination Marketing.” Journal of Travel Research. Vol. 48 (2): 152-161.

22. Smith, W.W., Litvin, S.W, Carmichael, B.A. and Nadav, S. (2009). “Non-Travelers: The Flip Side of Motivation – Revisited.” Tourism Recreation Research. Vol. 34 (1): 91-93.

23. Litvin, S.W. (2008). “Sensation Seeking and its Measurement for Tourism Research.” Journal of Travel Research. Vol. 46 (4): 440-445.

24. Ryan, C., Crotts, J.C. and Litvin, S.W. (2008). “Convention Center Management – Influencing the Attendee Experience: The Case of Charleston Convention Center.” Tourism Analysis, Vol. 13 (2): 157-169.

25. Litvin, S.W., Goldsmith, R.E. and Pan. B (2008). “Electronic Word-of-Mouth in Hospitality and Tourism Management.” Tourism Management. Vol. 29 (2): 458-468.

26. Litvin, S.W. and Brewer, J.D. (2008). “Charleston South Carolina Tourism and the Presentation of Urban Slavery in an Historic Southern City.” International Journal of Hospitality and Tourism Administration, Vol. 9 (1): 71-84.

27. Litvin, S.W. and Fyffe, K. (2008). “Tourism: A View from the Fray – A Jamaican Case Study.” International Journal of Business and Globalisation, Vol. 2 (2): 160-172.

28. Pan, B, Litvin, S.W., and O'Donnell, T.E. (2007). “Understanding Accommodation Search Query Formulation: The First Step in Putting Heads in Beds.” Journal of Vacation Marketing. Vol. 13 (4): 371Litvin, S.W. (2007). “The Economic Attractiveness of Runners: Are they ‘Healthy’ Tourists?” Tourism Economics, Vol. 13 (3): 481-486.

30. Litvin, S.W. (2007). “Marketing Visitor Attractions: A Segmentation Study.” The International Journal of Tourism Research, Vol. 9: 9-19.

31. Litvin, S.W. (2006). “Revisiting Plog’s Model of Allocentricity and Psychocentricity …One More Time.” Cornell Hotel and Restaurant Quarterly, Vol. 47 (3): 245-253.

32. Litvin, S.W., Crotts, J.C., Blackwell, C. and Styles, A. (2006). “Expenditures of Accommodations Tax Revenue: A South Carolina Study.” Journal of Travel Research, Vol. 45 (6): 150-157.

33. Litvin, S.W. and Fetter, E. (2006). “Can a Festival be too Successful?: A Review of Spoleto, USA.” International Journal of Contemporary Hospitality Management, Vol. 18 (1): 41-49.

34. Blackwell, C., Crotts, J.C., Litvin, S.W. and Styles, A. (2006). “Local Government Compliance with Earmarked Tax Regulation.” Public Finance Review, Vol. 34 (2): 212-228.

35. Litvin, S.W. and MacLaurin, T. (2005). “Looking for the Right Stuff: Selecting Students for an Oversubscribed HTM Program.” Journal of Teaching in Travel & Tourism, Vol. 4 (4): 37-45.

36. Blose, J.E. and Litvin, S.W. (2005). “Social Values and Restaurant Patronage.” Tourism Review International, Vol. 8 (4): 311-321.

37. Litvin, S.W., Blose, J.E. and Laird, S.T. (2005). “Tourist Use of Restaurant Web-pages: Is the Internet a Critical Marketing Tool?” Journal of Vacation Marketing, Vol. 11 (2): 155-161.

38. Litvin, S.W. (2005). “Streetscape Improvements in an Historic City: A Second Visit to King Street, Charleston, South Carolina.” Tourism Management, Vol. 26 (3): 421-429.

39. Litvin, S.W., Xu Gang, and Kang, S. K. (2004). “Spousal Vacation Buying Decision Making – Revisited Across Time and Place.” Journal of Travel Research, Vol. 43 (2): 193-198.

40. Styles, A.K., Litvin, S.W., Crotts, J.C. and Blackwell, C. (2004). “Local Government Use of State Accommodation Tax Revenues.” Journal of Hospitality and Tourism, Vol. 1 (2): 111-118.

41. Litvin, S.W., Tan, K.P.S., Tay, J. P.F. and Aplin, K. (2004). “Cross-Cultural Differences: An Influence on Tourism Ethics?” Tourism: An International Interdisciplinary Journal, Vol. 52 (1): 39-50.

42. Litvin, S.W., Crotts, J.C. and Hefner, F.L (2004). “Cross-cultural Tourist Behavior: A Replication and Extension Involving Hofstede’s Uncertainty Avoidance Dimension.” International Journal of Tourism Research, Vol. 6: 29-37.

43. Litvin, S.W. (2004). “A Look Back at SARS and SIP”, eJournal of Tourism Research, Vol. 2 (1), article #1, online journal. n.

44. Litvin, S.W. and Crotts, J.C. (2003). “A Framework for Online Sales Negotiations of Hospitality and Tourism Services.” Information Technology and Tourism Vol. 6 (2): 91-97.

45. Litvin, S.W. and Goh, H.K. (2003). “Individualism/Collectivism as a Moderating Factor to the Self-image Congruity Concept.” Journal of Vacation Marketing, Vol. 10 (1): 23-32.

46. Crotts, J.C. and Litvin, S.W. (2003). “Cross-Cultural Research: Are Researchers Better Served by Knowing Respondents’ Country of Birth, Residence, or Citizenship?” Journal of Travel Research. Vol. 42 (2): 186Litvin, S.W. (2003). “The Cyber-Conference: Vision or Illusion?” Journal of Convention &Exhibition Management (now Journal of Convention & Events Tourism, Vol. 5 (1): 1-12.

48. Litvin, S.W. (2003). “The Classic Collection, JTS Articles in Demand from 1990-2000 - Tourism and Politics:

The Impact of Pauline Hanson’s One Nation Party on Australian Visitor Arrivals.” Journal of Tourism Studies, Vol. 14 (1): 124-136.

49. Litvin, S.W. and Alderson, L.L. (2003). “How Charleston Got its Grove Back: A CVB’s Response to 9/11.” Journal of Vacation Marketing, Vol. 9 (2): 188-197.

50. Litvin, S.W. (2003). “Tourism and Understanding: The Business Study Mission.” Annals of Tourism Research, Vol. 30 (1): 77-93.

51. Litvin, S.W. (2002). “The Singapore Gold Circle: Perception of Local Customers of Travel Agencies.” International Journal of Tourism Research, Vol. 4: 271-282.

52. Litvin, S.W. and Goh, H.K. (2002). “Self-Image Congruity: A Valid Tourism Theory?” Tourism Management, Vol. 23 (1): 81-83.

53. MacLaurin, D. and Litvin, S.W. (2002). “Tourism Strategies in an Island Economy: How Singapore Attracts the World.” Tourism, Vol. 41 (4): 383-388.

54. Litvin, S.W.,Elangovan, T., and OBrien, P.W. (2001). “Cyber-conventions: Vision or New Reality?” International Journal of Entrepreneurship and Innovation Management, Vol. 1 (3/4): 474-482.

55. Litvin, S.W., Goh, H.K. and Goldsmith, R.E. (2001). “Travel Innovativeness and Self-Image Congruity.” Journal of Travel & Tourism Marketing, Vol. 10 (4): 33-45.

56. Litvin, S.W. and MacLaurin, D.J. (2001). “Consumer Attitude and Travel Behavior.” Annals of Tourism Research, Vol. 28 (3): 821-823.

57. Litvin, S. W. and Ng S.L. (2001). “The Destination Attribute Management Model: An Empirical Application to Bintan, Indonesia.” Tourism Management, Vol. 22: 481-492.

58. Litvin, S.W. and Goh, H.K. (2001). “E-Surveying for Tourism Research: Legitimate Tool or a Researcher’s Fantasy?” Journal of Travel Research, Vol. 39 (3): 308-314.

59. Litvin, S.W. (2000). “Revisiting the Heavy User Segment for Vacation Travel Marketing.” Journal of Vacation Marketing, Vol. 6 (4): 345-356.

60. Litvin, S.W. and Elangovan, T. (2000). “The Travel Agency Management Game: An Effective Classroom Teaching Tool.” CHRIE Journal of Hospitality & Tourism Education, Vol. 12 (2): 56-63.

61. Litvin, S.W. (2000). “Tourism Student Perceptions of a Travel Agency Career.” Tourism and Hospitality Research, The Surrey Quarterly Review, Vol. 1 (4): 295-312.

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